Microsoft usually announces months before the launch of its new products, Apple, by contrast, is characterized by secrecy until the end.
What is the most effective strategy?
I inform you that every January Apple CEO Steve Jobs delivers a speech at the MacWorld conference in San Francisco. His words are highly anticipated by competitors, industry analysts and the public in general.
In his speech, Steve Jobs introduced new products to launch the company.
After the speech, the company will immediately begin to distribute the new product. So the launch of Apple's strategy is characterized by the "surprise."
Microsoft, by contrast, tends to make a different strategy. Bill Gates's company is offering "previews" of upcoming releases (although missing months or years for sale to the public).
Which strategy is more effective?
On the one hand, the pre-announcement strategy has an advantage that is free publicity, as Gates as an announcement of its future products, This will be talking about what we know as "word of mouth."
know that, in launching the iPhone, Apple broke its traditional tactics to advertise the product several months in advance.
However, the pre-announcement strategy has the great disadvantage of revealing the future plans of the company and this allows competitors to take action and begin to imitate. Conclusion
preannouncement or surprise factor?
The most effective strategy depends on the market in which the company and its position in this market.
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