Good afternoon, I decided to write about the organization of this great company, relating to the strategy followed.
I think the strategy used by Apple is different, making capture more customer attention. Apple does not appear in major trade shows to show possible future products and study the behavior of the attendees, Apple launches rumors, gives "to talk" and so makes the world is waiting for its release and then in long lines to acquire.
If Apple were predictable, or prior to the creation and implementation of their product, announced in the market, surely lose the number of sales so high it is. Have you
raised the huge organization that it requires? In all aspects, employees, economic, technological ...
APPLE IS ALL
a media spectacle! There is more to see how they made their shots, (and make a special mention to the IPAD). Another new strategy, no other company uses this method of release.
And if anyone has any doubt whether it is good strategy, perhaps the following paragraph that will help aclarse herein;
"The company has again broken records with the best quarter in its history.'s Total income first fiscal quarter of 2010 amounted to 15,680 million with profit of 3,380 million. A year ago, these figures were 11,880 million in revenues and 2,260 million in benefits, so that growth is evident. Not only the best quarter ever for the company but also the best quarter sales of Macs and iPhones from history "
Who said crisis?
I do not think I have more to say, needless to add that Apple launch strategy is most successful.
Thank you all. Regards
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